3 Reasons Why You Need A Promotional School Video

As the online world shifts more towards video content and Covid-19 still continues to wreak havoc across the UK, big events like school open days are being postponed or not being run at all.

In this blog, we tell you 3 reasons why you need promotional school videos this year including the importance of maintaining an online presence even as an educational institute.

#1 Connect With Your Audience

Within a click of a button, you can be submerged into the realms of social media, online forums, and endless videos. From informational to educational videos, video content is taking over. So why should you use it for your school?

One of the biggest reasons why you need to have promotional school videos is so that you can connect with your audience and attract prospective parents and pupils to your school. Whilst coronavirus continues and the world comes to a standstill, there couldn’t be a more prevalent time to engage and connect with your audience online.

Looking to run an open day event and showcase your school’s curriculum? A promotional video can help your school reach its target demographic online instead of in person, face to face.

Allow your audience to virtually take a look around your school and get to know the teachers, by hiring a videographer(like our team!) to get the best shots of your school. That way you can continue to connect with your audience and attract prospective parents and pupils even if you cannot greet them in person.

 

#2 Stay Up To Date With Trends

School marketing is often overlooked and never classed as a “necessity”, but in a world where we’re stuck in lockdown, it couldn’t be more relevant. It is so important for your school to stay up to date with recent trends in order to compete with schools within your local area.

By hiring a professional to create a promotional school video for you, allows you to share it on social media and your website. It doesn’t even need to be for an event, you can create video content based around topics such as your teachers for any new students that may be starting.

You can create many forms of video content including:

  • Webinars
  • Interviews
  • Live videos
  • Q & A’s
  • Presentations
  • Vlogs
  • Tutorials
  • Event day videos

Creating any form of video content will help you keep up with trends and by producing videos regularly, it will really help you stand out from the competition.

 

#3 Build Trust & Credibility

You never know when you might need an example of an event at your school or a snapshot of your team, and what better way to show people than through a video. You can build credibility and trust through video content and especially by promotional school videos because people can be captivated by your school without even visiting.

Take one of our recent promotional school videos for Alsager School as an example. We took a variety of clips in a mixture of areas such as classrooms, the playground, and the canteen to showcase the school’s unique personality. Your videos can do the same thing, simply educating and informing your audience, means you can build a rapport with them, even if that is online.

 

Finding The Best Videographer For You

Use online platforms to your advantage and share your videos with your target audience today. We have extensive experience within the education sector, from logo design and websites, to brochures and banners. 

We’re here to help schools reach their goals by creating interesting and engaging videos for schools, colleges, and universities.

Start your journey to ‘outstanding’ and have a promotional video created by us. Call today on 01270 252106 or fill in our online contact form here.